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ISSUE 1 - Extreme Makeover: Library Edition

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Three legacy brands—McDonald’s, Discovery Channel and IBM—have all successfully repositioned their brands in recent years to maintain their ability to influence consumer behavior. Why should libraries care about rebranding themselves—and what can they learn from these examples?

We are a worldwide library cooperative, owned, governed and sustained by members since 1967. Our public purpose is a statement of commitment to each other—that we will work together to improve access to the information held in libraries around the globe, and find ways to reduce costs for libraries through collaboration. Learn more »