OCLC Research to Host TAI CHI Webinar on Search Engine Optimization (SEO) for Institutional Repositories

 
All are welcome to attend this free webinar to learn more about SEO techniques that can significantly improve the indexing ratios of institutional repositories in Google Scholar.

Follow or tweet this webinar with #orseo.

More emphasis is being placed on assessment and measurement of university outputs. Institutional repositories have the potential to increase citation rates of authors which, in turn, can affect university rankings. However, the possibility of doing so may be seriously diminished if institutional repository content is invisible to the large and growing number of researchers who use Google Scholar.

Kenning Arlitsch and Patrick OBrien from the J. Willard Marriott Library at the University of Utah have conducted research on search engine optimization for digital repositories, with a special emphasis on institutional repositories (IRs). Part of the "Getting Found: Search Engine Optimization for Digital Repositories" project funded by IMLS, this work has revealed technical and administrative reasons many institutional repositories have a low indexing ratio in Google Scholar. Working with OCLC and Google Scholar, Kenning and Patrick implemented three pilot projects that led to the significant improvement of Google Scholar indexing of a sample set from the University of Utah's Institutional Repository, USpace. The resulting research paper, Invisible Institutional Repositories: Addressing the Low Indexing Ratios of IRs in Google Scholar, appears in the current issue of Library Hi Tech.

In this webinar, Kenning and Patrick will provide an overview of their research and recommendations on how to improve the indexing ratios of institutional repositories in Google Scholar, including transforming metadata to Google Scholar-preferred schemas, based on what they accomplished with USpace.

Webinar participation is free and open to all but advanced registration is required.

Register here* to attend this free webinar via WebEx on 16 March 2012 at 12 Noon MDT/2 p.m. EDT (UTC 18:00).

This is the twelfth webinar in the OCLC Research Technical Advances for Innovation in Cultural Heritage Institutions (TAI CHI) Webinar Series developed to highlight specific innovative applications, often locally developed, that libraries, museums and archives may find effective in their own environments, as well as to teach technical staff new technologies and skills. Recordings of these webinars are made available on the OCLC Research website and in iTunes.

*After you register, you will receive an e-mail message that contains instructions for logging on to WebEx, where you will view the meeting slides online through your Web browser (please note that WebEx recommends using Internet Explorer or Firefox, as Chrome and Safari are not supported). When you log in to the webinar, you may chose to either listen to the presentation audio through your computer speakers or headset, or dial in to listen by telephone.

If you have questions or need assistance, please call WebEx technical support directly by phone at US/Canada Toll-Free: 1 (866) 229-3239 or International Toll: +1 (408) 435-7088.

More Information

Register to attend the OCLC Research TAI CHI Webinar on Search Engine Optimization (SEO) for Institutional Repositories on 16 March 2012 at 12 Noon MDT/2 p.m. EDT (UTC 18:00)
https://oclc.webex.com/oclc/j.php?ED=172259142&RG=1&UID=1304608417&RT=MiMxMQ%3D%3D

University of Utah's Institutional Repository, USpace
http://uspace.utah.edu

Invisible Institutional Repositories: Addressing the Low Indexing Ratios of IRs in Google Scholar article in Library Hi Tech
http://www.emeraldinsight.com/fwd.htm?id=aob&ini=aob&doi=10.1108/07378831211213210

OCLC Research Technical Advances for Innovation in Cultural Heritage Institutions (TAI CHI) Webinar Series
http://www.oclc.org/research/events/taichi.htm

OCLC Research webinar recordings in iTunes
http://itunes.apple.com/podcast/oclc-research-podcasts-webinars/id284764834

For more information:

Roy Tennant
Senior Program Officer
OCLC Research
tennantr@oclc.org
+1-707-287-5580

Melissa Renspie
Senior Communications Officer
OCLC Research
renspiem@oclc.org
+1-614-761-5231

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